other website copy written by the fractional head of copy

Eagle Genomics knew they had the deep AI skills to help their clients. But how could they persuade them to give up long held, culturally-ingrained practices?

We worked with Eagle Genomics to make sure their language didn't shout about a series of their products' features but instead focused on one highly important benefit: improved innovation. 

The writer's challenge here was to understand the full complexity of network graphs, AI and data science and be able to control that information and make it instantly engaging for the reader - while provoking enough thought to make them reconsider how they do things.

 It was important that in the end, the client's offer could ladder up to something beyond mere process.