You can't hire the best team. You build it.

Chris West:

You can't boost your creative and content performance by hiring more expensive writers.

Your writers are already good enough. 

That's why you hired them.

What makes them more effective, more often, is having someone to push strategy, sharpen the writing, keep an eye on the customer journey, run training, create hacks and tweak the content process. But only when you need them around.

This is what a fully experienced, fractional Head of Creative and Content does.

For 20 years, I've been making content teams 10x more effective and saved 1000s of hours of creative development time.

I've done this by reducing to zero the need for rewrites,  radically optimising the briefing and development processes and helping writers be 10x more productive.

Workflows speed up.

Content works harder.

Budgets get easier.

Everyone looks forward to reviews.

There's one thing that makes a big difference. Experience.

I've helped global businesses and start ups.

I've guest lectured at business schools.

I wrote the #1 best selling book on how leaders can create high performing language.

I've trained over 5,000 writers.

I'll help you 10x your content, keeping the same team and budget.